Raven Launches to Transform Organisations Through Experience Design and Talent Development

London, 6 November 2024 - Great experience is an organisation’s ultimate competitive advantage and Raven, an innovative experience design consultancy and talent platform, launches today with a mission to transform how global organisations build and scale their customer experience capabilities. The company debuts with an impressive client roster including Amazon, Google, Audi, TikTok, Just Eat, and UBS.

Founded by veteran customer experience leaders Scott Ewings, Louise Croft Baker, Edward Croft Baker, and Sam Gale, Raven brings together previous agencies The UX Agency and XTA with a unique and transformative approach to designing and delivering exceptional customer and employee experiences.

"We're launching Raven at a pivotal moment for brands worldwide," says Justin Cooke, Chairman of Raven. "The key to creating iconic experiences isn't just about having the right strategy or technology – it's about developing and enhancing the talent and culture that exists at the heart of your business."

Bridging Critical Market Gaps

Raven launches with a clear observation: businesses often struggle to align their user experience, enabling technology, and talent strategies. "This misalignment is the hidden barrier to digital transformation," explains Sam Gale, Talent Director at Raven. "Organisations typically tackle these challenges in isolation, leading to fractured solutions and unrealised potential."

Louise Croft-Baker, Experience Director at Raven says "We're launching at a moment when businesses need both immediate transformation and sustainable, long-term capability building. Our integrated approach addresses user experience, technology deployment, and talent development simultaneously, ensuring lasting value for organisations."

Raven's unique model assembles elite talent teams customised for each client challenge. "We're not just assembling external experts," explains Scott Ewings, CEO at Raven. "We're identifying and amplifying the hidden potential within organisations while introducing transformative talent when it’s needed. It's about creating lasting, sustainable impact, not perpetual dependency."

Raven's impressive client roster includes partnerships with global leaders across technology, retail, automotive, and financial services. Notable clients such as Boots, Dentsu, and Domino's have already embraced Raven's innovative approach to experience transformation.

"Our diverse client base reflects a growing recognition that exceptional customer experiences require more than traditional consulting," notes Edward Croft-Baker, Transformation Director at Raven. "Organisations need partners who by providing access to world-class talent and expertise can help them build culture & capability which is key to getting a on return investment in their customer experience strategies."

About Raven

Raven transforms organisations through experience design and talent development. Our global talent network of exceptional practitioners work across Strategy & Leadership, Research & Design, Technology & Data, and Delivery & Operations to help organisations design, develop, and sustain iconic customer and employee experiences. The company has been instrumental in the success of many businesses including Amazon, Google, Boots, TikTok, Vodafone and Gousto, as well as bringing many disruptive, innovative and purposeful products and services to market.

Raven brings together five industry leaders with proven track records in venture creation, business transformation, brand building, experience design, talent and product development:

Scott Ewings, CEO

A veteran design, product and CX leader, with 30 years helping brands differentiate. Scott has led a number of now iconic digital innovation agencies, including Fjord (now part of Accenture Song), Ustwo, Potato (now AKQA Leap), Bernadette (part of VCCP) and Manifesto (part of TPXimpact), as well as senior CX leadership at Vodafone.

Louise Croft Baker, Experience Director

With 25 years of award-winning expertise, Louise has elevated brands like TikTok, Amazon, and O2 through innovative experience strategies. Her work has consistently set new standards for digital customer engagement.

Sam Gale, Talent Director

Sam brings 8+ years of expertise in building world-class design teams for agencies and brands including Aviva, Potato (AKQA), John Lewis, and Conde Nast. His unique approach to talent development has transformed organisational capabilities across sectors.

Edward Croft Baker, Transformation Director

Edward specialises in bridging cutting-edge technology and organisational culture, driving successful transformation for industry leaders including Amazon, Apple, and TikTok. His integrated approach ensures technology serves both business goals and user needs.

Justin Cooke, Chairman

Founder of Fortune Cookie (achieving $30m revenue before acquisition by WPP), Justin now advises leading UK tech startups. A Wired Top 100 influencer, he brings extensive leadership experience from roles at BIMA and UNICEF to Raven's strategic direction.