30,000 on the wait list at launch
We worked with our customers all the way through the design, testing and launch of BIP. It is a proposition designed to make credit easy to access, simple to use and, importantly, puts the customer in full control.
Commercial Director, NewDay
The credit market has seen unprecedented change as technology and customer expectations develop rapidly and new players enter the market.
NewDay understands that product development and innovation play a crucial role in their continued success.
Our approach
NewDay wanted to accelerate their product innovation, build in-house capability whilst de-risking their development workstreams.
We embedded a team of experts to act as an extension of the in-house teams, working collaboratively with the NewDay teams to introduce new processes.
We incorporated generative and evaluative research streams to create a reliable and repeatable process of product innovation and testing.
We brought not just the project teams, but the entire organisation on the journey with us to help them deliver a first of its kind product to market and embed an innovation culture.
Outcome
The first ever digital only credit card; BIP.
The experience was designed around the customer, offering simplicity and control
Complete transparency:
One, simple APR and no fees
UK’s first truly virtual credit offering with no plastic card. CVV and full
Functionality delivered from within the app and digital wallet of the customer’s mobile phone
