8 acquisitions integrated into product suite of existing portfolio companies
Time and time again, Raven have helped us to successfully incorporate new products following acquisitions and identified new opportunities to add value for our customers
Product Director, Relx
Relx engaged us to work with their portfolio of companies on a range of initiatives to embed new products and services into their existing portfolio following acquisitions.
The challenge was to seamlessly integrate the acquired products and services into the existing products whilst maximizing synergies to create added value for customers and maximise revenue.
Our approach
Initial Assessment: Conducted needs & capabilities assessment with the businesses. Evaluated how new product fits with existing offerings with customers.
Strategy Development: Created integration strategy.Identified market opportunities and potential challenges. Mapped out synergies
Testing Phase: Ran pilot programs with select companies. Gathered data and adjusted approach based on results.
Implementation & management: Provided comprehensive staff training. Established success metrics. Maintained feedback loop for continuous improvement.
Outcome
Created more valuable, competitive, and efficient product organisations to generate higher returns.
Combined product portfolios to create more comprehensive offerings.
Strengthened competitive positioning in the market.
Alignment of new teams around solving customer problems.
Increased internal understanding of customer through establishing customer centric process and design tooling.
